BUYING AND MERCHANDISING - 2:1
Range Development Booklet & Critical Path : 1st
Analysing information sourced in terms of relevance and application to the agreed context. Including brand understanding, competitive shop, consumer and trend research.
Developing ideas, research and findings using a range of references in response to the brief, from trend interpretation to final range and in-store layout.
Visualising concepts using appropriate techniques to develop ideas through to final outcomes - Overall layout, visual consistency and CAD techniques.
Critical paths together with accuracy of product details and key deadline dates
Range Presentation / Sign-off : 2:1
Interpreting findings appropriately and creatively in relation to the brief - Showing final range and justification with clear structure, good presentation design and professional delivery.