VISUAL MERCHANDISING - 2:1
Retail report 30% -
An analysis of the market forces that will create opportunities for the retail sector and the implications and strategies for Selfridges. This report includes the following: Trend Inspiration and Implications. Exploring the drivers, impact and consequences and future of each of the trends relevant to the market.
Retail Consumers and demographics - Identifying the key consumer tribes that are heading to retailers digital and bricks and mortar stores. Detail the consumer demographics for the consumer groups specific to your target market.
Trend Evaluation and Strategy, converting the top trend opportunities into strategies and actionable directions for Selfridges. Exploring the services, products and communication messages that most suit the brand.
Visual Package 40% -
Visualising the retail strategy through the use of computer aided design. The visualisation includes an in store and window concept for Selfridges Birmingham. Considering an all-encompassing experience that customers will find hard to forget.
Group Presentation 30% -
Verbal presentation to communicate and justify your visual merchandising strategy within a 15 minute presentation. The presentation took place at Selfridge’s department store and the panel included industry experts and university staff.